Chapmans - Meat Merchants of Paddington
Brand Identity for a modern boutique butcher in Paddington, Brisbane.
Chapmans is a conceptual boutique butcher located on the high street of Paddington, Brisbane, providing quality produce and service to the community.
The branding highlights the clients' passion for quality produce and expert advice through a cohesive identity that evokes trust and tradition. The name Chapmans was chosen to further compliment the branding, as a nod to the ancient chapman — a travelling merchant or trader, fitting in perfectly with Paddington's heritage aesthetic.
The unique charm of Paddington's heritage buildings inspired the brand's various visual elements from the brand pattern to the shopfront illustration and more.
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